DATES FOR YOUR DATE - Branding and Packaging

‘Dates for your Date’ is a box of chocolate-coated dates that are paired romantically. The target audience is Generation X couples, specifical people in their 30s and 40s who savour and enjoy the benefits of eating dates. The box has seven great pairs of dates, named after iconic Bollywood couples of Hindi cinema eg. Raj-Simram, Ki-Ka, etc.

​

The 14 dates are tied together in pairs, giving the perfect ice-breaker for any conversation. For the health-conscious generation, the nutritional values of the dates are clearly mentioned at the bottom of the package.

The packaging is sustainable. The materials are chosen (paper, cloth and cotton) are all eco-friendly and biodegradable.

Every pair is a different flavour, making the dates exciting for every date!